Graphic Design / Web Design
Blending creativity with strategy, I crafted eye-catching digital and print marketing assets for Real Estate industry—everything from sleek website banners to engaging motion graphics. I also brought real estate to life with high-quality 3D tours, virtual staging, and stunning photo enhancements, achieving a 100% customer satisfaction rate.
Leading the website redesign, I dove deep into user research, wireframing, and prototyping, collaborating with product managers and engineers to elevate the user experience—boosting conversion rates by 65%.
Company
vrTours3D Coporation
My role
Sr. Graphic Designer
Timeline
May 2024- Feb 2025
Tools
Figma, Adobe Creative Suit, Canva, Wix
Social Media Posts
.png)
.png)
Carousel
3D Renderings
Based on the floor plans and architectural files provided by real estate agents, we used 3D software to create high-quality 3D renderings, helping listings sell faster.
Trifolds
.png)
.png)
Landing Page
AIGC-Powered Real Estate Visual Optimization
Background
In the North American real estate market, the Multiple Listing Service (MLS) imposes strict quality standards on property images. We needed to ensure that the 40 property photos we delivered were high-resolution, rich in detail, and visually appealing.
However, traditional image processing methods were time-consuming, costly, and lacked consistency. To overcome these challenges, we explored an AIGC-powered workflow to optimize the entire process.
Goal
Enhanced Image Quality
Increased Efficiency
Empowered Team Collaboration
Challege 01
Low image quality, poor color accuracy.
Since we use a panoramic camera to capture indoor scenes, we first export a panoramic image and then extract 35-40 representative interior shots. For exterior shots, we take around 7 images using mobile devices, which often results in lower resolution. This is especially problematic in overcast conditions or dimly lit indoor environments, where the image quality does not meet the required standards.
Original Images
Solution 01
Photoshop
Image Correction + Camera Raw Filter + Sky Enhancement + Grass Adjustment + Object Removal
Stable Diffusion
Image-to-Image
Model:
老王_Architecutral_MIX V0.5
In the early stages, we conducted extensive research and experiments, testing various architecture and interior design-related checkpoints and LoRAs on Liblib. We evaluated the models' versatility across different scenes and environments, as well as their handling of lighting and shadows. After rigorous testing, we selected Lao Wang's model.
Parameter Settings
Sampling Method: DPM++ 3M SDE Karras (High-quality details)
Steps: 40
CFG Scale (Prompt Guidance Strength): 6
Denoising Strength (Repainting Amount): 0.3
Precise Control with ControlNet
Control Type： Canny
4K High-Resolution Upscaling
Script: Ultimate SD Upscale
This method focuses on overall detail enhancement while maintaining strong global consistency across architectural images.
It provides better light and shadow coherence, effectively avoiding seams or style inconsistencies.
Eliminates visible seams and ensures stylistic coherence
With high efficiency, it is well-suited for batch processing.
Result
Standardized Production Workflow
Efficiency Improvement
45%
To standardize the PS+AIGC workflow and enhance team collaboration, I organized a Company-wide training session for 30+ designers from China and the U.S., ensuring a consistent standardized process for real estate visual optimization.
Hosted AIGC Training Session — Unified the designers' understanding of best practices and efficient workflows.
Created Standardized Workflow Documentation — Detailed instructions covering the installation of Stable Diffusion, plugin configurations, and image optimization methods.
Produced Comprehensive Operating Guides — Ensured designers efficiently produced high-quality visual content following the standardized workflow.
Cross-Team Knowledge Sharing — Promoted efficient collaboration among designers from different regions.
Customer Satisfaction
100%