Graphic Design / Web Design
Blending creativity with strategy, I crafted eye-catching digital and print marketing assets for Real Estate industry—everything from sleek website banners to engaging motion graphics. I also brought real estate to life with high-quality 3D tours, virtual staging, and stunning photo enhancements, achieving a 100% customer satisfaction rate.
Leading the website redesign, I dove deep into user research, wireframing, and prototyping, collaborating with product managers and engineers to elevate the user experience—boosting conversion rates by 65%.
Company
vrTours3D Coporation
My role
Sr. Graphic Designer
Timeline
May 2024- Feb 2025
Tools
Figma, Adobe Creative Suit, Canva, Wix
Social Media Posts
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Carousel
3D Renderings
Based on the floor plans and architectural files provided by real estate agents, we used 3D software to create high-quality 3D renderings, helping listings sell faster.
Trifolds
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Landing Page
AIGC-Powered Real Estate Visual Optimization
Background
In the North American real estate market, the Multiple Listing Service (MLS) imposes strict quality standards on property images. We needed to ensure that the 40 property photos we delivered were high-resolution, rich in detail, and visually appealing.
However, traditional image processing methods were time-consuming, costly, and lacked consistency. To overcome these challenges, we explored an AIGC-powered workflow to optimize the entire process.
Goal
Enhanced Image Quality
Increased Efficiency
Empowered Team Collaboration
Challege 01
Low image quality, poor color accuracy.
Since we use a panoramic camera to capture indoor scenes, we first export a panoramic image and then extract 35-40 representative interior shots. For exterior shots, we take around 7 images using mobile devices, which often results in lower resolution. This is especially problematic in overcast conditions or dimly lit indoor environments, where the image quality does not meet the required standards.
Original Images
Solution 01
Photoshop
Image Correction + Camera Raw Filter + Sky Enhancement + Grass Adjustment + Object Removal
Stable Diffusion
Image-to-Image
Model:
老王_Architecutral_MIX V0.5
In the early stages, we conducted extensive research and experiments, testing various architecture and interior design-related checkpoints and LoRAs on Liblib. We evaluated the models' versatility across different scenes and environments, as well as their handling of lighting and shadows. After rigorous testing, we selected Lao Wang's model.
参数设置
采样方法：DPM++ 3M SDE Karras（高质量细节）
迭代步数：40
提示词引导系数（CFG Scale）：6
重绘幅度（Denoising Strength）：0.3
Controlnet精确控制
Control Type： Canny（硬边缘）
4K 高清放大
脚本：Ultimate SD upscale
更侧重于 整体细节增强，能够较好地保持房屋图片的全局一致性
光影一致性更佳
避免接缝或风格不一致的问题
效率更高，适合批量处理
Result
Standardized Production Workflow
Efficiency Improvement
45%
To standardize the PS+AIGC workflow and enhance team collaboration, I organized a Company-wide training session for 30+ designers from China and the U.S., ensuring a consistent standardized process for real estate visual optimization.
Hosted AIGC Training Session — Unified the designers' understanding of best practices and efficient workflows.
Created Standardized Workflow Documentation — Detailed instructions covering the installation of Stable Diffusion, plugin configurations, and image optimization methods.
Produced Comprehensive Operating Guides — Ensured designers efficiently produced high-quality visual content following the standardized workflow.
ostered Cross-Team Knowledge Sharing — Promoted efficient collaboration among designers from different regions.
Customer Satisfaction
100%