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Delivery.com- Graphic Design / Web Design
Background & Challenge
Delivery.com is a U.S.-based delivery platform for food, alcohol, groceries, and laundry. The company was acquired by Cantor Fitzgerald in 2023 and was shifting its focus from second-tier U.S. cities and Latin America to major U.S. markets—especially New York.
At the same time, it's evolving its target audience from middle-aged users to a younger, Gen Z demographic.
My Role & Tasks
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Rebranded visual identity to appeal to Gen Z and younger U.S. user, while Retained key brand elements to maintain familiarity for existing users.
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Designed all marketing assets under the new branding to ensure consistent across platforms and campaigns.
For more information, please check our website.
Company
Delivery.com
My role
Sr. Graphic Designer
Timeline
Sep 2023- Sep 2024
Tools
Figma, Adobe Creative Suit, Canva, Wix
The Original Design Samples
Emails
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Heavily text-driven
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Had muted tones
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Outdated
Open rate <10%,
Click-through rate<1.5%
Conversion rate <1%
Emails
These are food/Laundry promotional emails, the promo itself and the food are the star of the show. I want to make sure the offer stands out.
Open rate >30%
Click-through>9%
Conversion rate >8%
Text Message Ads
New York Campaign Carousel
Direct Mailers
Brochure Design
for Next Delivery Project
Landing Page
Visit the website here.
Inhouse Design
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