LULULA – An AI-Driven Intimacy Experience for Women
LULULA is an Interactive Audio Experience App designed for North American women, combining emotional Storytelling with Smart Hardware Integration to deliver a deeply immersive and personalized pleasure experience. Inspired by platforms like Quinn, Bliss, and Dipsea, LULULA pushes beyond traditional audio content by introducing responsive haptic hardware that syncs with story narratives.
Users can select different Characters and Scripts based on their preferences, enjoying a multi-sensory journey where sound and touch converge.
My role
Sr. Product Designer
Timeline
3 Months
Tools
Figma, Photoshop, Stable Diffusion
What I did
Goal
Problem
Solution
As the sole Product Designer, I led the end-to-end design process from 0 to 1, covering user research, interaction design, visual design, product strategy, and the coordination between software and hardware experiences.
The goal was to create a high-privacy, highly immersive platform that authentically resonates with users’ emotional and sensory needs.
How to create AI interactions that feel intimate without crossing emotional boundaries?
Research revealed that female users strongly desire emotional companionship through such apps but are equally concerned that AI interactions might feel unnatural or overly controlling, leading to emotional discomfort.
Make AI Character "Intimate"
1. Voice Personalization
2. Dynamic Memory System Between User and Character
Controllable
1. Safe Words and Emergency Stop
2. Progress Controller for Jump Navigation
Target User Analysis
In order to identify our ideal target audience we had to answer the 5 W's: what, who, where, why, and when. That can help us gauge our user and give us further insight.
What?
LULULA is an AI-powered immersive audio experience app that blends voice-interactive storytelling with smart haptic hardware.
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Users select characters and narratives to engage in intimate, evolving conversations, while connected hardware synchronizes physical sensations with the storyline for a multi-sensory experience.
Who?
North American women aged 25–40, particularly those seeking safe, emotionally resonant, and self-directed wellness experiences.
These users value emotional intimacy, privacy, and personalized control in their digital interactions—especially in the context of sensual and emotional self-exploration.
When?
Most commonly used in private, wind-down moments—evenings, weekends, or post-stress decompression time.
Sessions are intentionally short (~10–15 minutes), optimized for emotional reset or personal intimacy.
Where?
Primarily used in private home settings, such as bedrooms or self-care spaces, with strong emphasis on discretion and emotional safety.
Mobile-first experience designed for use with headphones and optional Bluetooth-connected devices.
Why?
Because many women lack personalized, emotionally intelligent tools for self-intimacy and relaxation.
Traditional wellness apps overlook sensual needs or treat intimacy superficially.
LULULA fills that gap by combining AI, emotional design, and personalization to offer an experience that’s safe, empowering, and deeply personal.
User Behavior Analysis
Insights
1. Browsing Behavior
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Women spend 30–50% longer browsing (14–25 min per session) and carefully preview 3–5 options before selecting.
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Prefer search over algorithmic suggestions.
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Higher tendency to bookmark and revisit emotional content.
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Women favor intentional search and specific actor or brand loyalty.
2. Scrubbing Behavior
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50% skip intros within the first 10 seconds.
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66% scrub timelines at least three times to find key scenes.
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Women are more linear in watching, men jump to highlights.
3. Completion & Switching
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40–50% of women complete full videos.
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Emotional buildup and narrative matter more than pure stimulation.
Opportunities
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Quick-Access Save & Collect Features
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Revisit-Friendly Interaction Design
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Stage-Based Story Navigation
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Robust Search System
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Immersive but Flexible Narrative Flow