Lulula | Portfolio

LULULA – An AI-Driven Intimacy Experience for Women

LULULA is an Interactive Audio Experience App designed for North American women, combining emotional Storytelling with Smart Hardware Integration to deliver a deeply immersive and personalized pleasure experience. Inspired by platforms like Quinn, Bliss, and Dipsea, LULULA pushes beyond traditional audio content by introducing responsive haptic hardware that syncs with story narratives.

Users can select different Characters and Scripts based on their preferences, enjoying a multi-sensory journey where sound and touch converge.

My role

Sr. Product Designer

Timeline

3 Months

Tools

Figma, Photoshop, Stable Diffusion

What I did

Goal

Problem

Solution

As the sole Product Designer, I led the end-to-end design process from 0 to 1, covering user research, interaction design, visual design, product strategy, and the coordination between software and hardware experiences.

The goal was to create a high-privacy, highly immersive platform that authentically resonates with users’ emotional and sensory needs.

How to create AI interactions that feel intimate without crossing emotional boundaries?

Research revealed that female users strongly desire emotional companionship through such apps but are equally concerned that AI interactions might feel unnatural or overly controlling, leading to emotional discomfort.

Make AI Character "Intimate"

1. Voice Personalization

2. Dynamic Memory System Between User and Character

Controllable

1. Safe Words and Emergency Stop

2. Progress Controller for Jump Navigation

User Behavior Analysis

Insights

1. Browsing Behavior

Women spend 30–50% longer browsing (14–25 min per session) and carefully preview 3–5 options before selecting.
Prefer search over algorithmic suggestions.
Higher tendency to bookmark and revisit emotional content.
Women favor intentional search and specific actor or brand loyalty.

2. Scrubbing Behavior

50% skip intros within the first 10 seconds.
66% scrub timelines at least three times to find key scenes.
Women are more linear in watching, men jump to highlights.

3. Completion & Switching

40–50% of women complete full videos.
Emotional buildup and narrative matter more than pure stimulation.

Opportunities

Quick-Access Save & Collect Features
Revisit-Friendly Interaction Design
Stage-Based Story Navigation
Robust Search System
Immersive but Flexible Narrative Flow